Here’s What You’ve Been Missing
If you haven’t subscribed to the new Clicks ‘n Conversions blog yet here’s a sample of what you’ve recently missed. Even if you have subscribed to the Clicks ‘n Conversions blog, maybe you missed one or two of these.
Where to start a program to increase your website visitor-to-customer ratio.
Will pay-per-click advertising [...]
Recently I sat in on a presentation by Ronny Kohavi, GM for Microsoft’s Experimentation Platform. The talk was called Top Seven Testing Pitfalls. Among other things, it gave me some good ammo to share with you on the subject of why constant testing is so critical.
As a lifelong marketer, I am thrilled – thrilled – [...]
From the week of November 23.
Talk of Exclusive News Corp – Bing Deal Continue
Stories continue of Rupert Murdoch’s threat to remove its publications – including the Wall Street Journal – from Google’s search and news pages and provide them exclusively to Bing, which is willing to pay for it. That’s one way for Bing to [...]
Giving Thanks
It’s Thanksgiving week here in the US and like most Americans I’m thinking about all the things I’m thankful for. Naturally, the first things that pop to mind feature my family and friends. But there are a few marketing and business-related subjects for which I am genuinely happy. May not something I’d share with [...]
I was wrong!
Last week I wrote that you needn’t worry about signing up for the RSS feed at our new blog on Clicks ‘n Conversions. I’d been told all subscriptions would be automatically moved from Tatum Marketing to Clicks ‘n Conversions.
Seems I was wrong and you DO need to sign up. Please go to the [...]
Here’s the final in my three-part series on how to market to the human psyche, or to put it another way, how to diffuse the rabid dog response that kicks in when our livelihood is threatened.
I know we’re just talking about software, but consider for a moment what your product represents to new prospects. Sure, [...]
We’ve just about finished our transition from Tatum Marketing to Clicks ‘n Conversions – and I personally am excited but ready for it to be done!
The new website (www.clicksnconversions.com) and our blog focusing on Remarkable Marketing Strategies for Remarkable Products and Services . They’re still being tweaked and you may find a few glitches, but [...]
Week of November 2
Most online advertising is performance-based.
According to the Interactive Advertising Bureau (IAB), in the first half of 2009, 58% of all internet advertising dollars was spent on performance-based advertising – search plus other pay-per-click buys. Non-performance based advertising (ie, display ads) tends to be brand or image type [...]
Today I’d like to continue a discussion I started in my last blog post: “Marketing to the Human Psyche.”
To recap, neural scientists have discovered a link between social needs and survival, a link which could trigger prospects to react to our marketing efforts as if we were a rabid dog.
I know what you’re [...]
From the week of October 26
LA Selects Google Email
Los Angeles became the largest city in the nation to outsource its email system to Google. It will be moving 30,000 city employees to Google’s so-called cloud over the coming year. Contract value is $7.25 million. Read more at the LA Times.
Google Testing Social Search
Google Social Search [...]