Andy Parkinson’s World

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Eighth in a series of articles on SEO and website marketing appearing every Thursday.
We have talked about what is important for search engines but it is also important to talk about what is important to customers.  Anyone who comes to your website is a customer or a potential customer.
There are three things that are [...]

For anyone who asks me where to get started with web analytics, I recommend Google Analytics. It’s free, it’s comprehensive enough for most web owners, and it’s very intuitive. It also – I’m constantly reminded – tends to filter information in ways that don’t always allow the complete story to show through. This bothers some [...]

For technology marketers, there is some interesting and useful information in the Social Media Research Study, 2008 conducted by InformationWeek.  The term “social media” includes social networks, professional online networks, and user groups & forums.
Here are some highlights I discovered during a B2B magazine presentation called “The Hottest New Media Apps [...]

In my November 4th post, I offered up 3 e-mail tips to help entrepreneurs better connect with their prospects. Here’s the remaining 4 tips from this two-part story….
Mining for New Business Tip #4: Move Past the Techie Language to Demonstrate Tangible Business Benefits
Gone are the days when people would jump on the latest technology “just [...]

Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element.
If you use Google Analytics you will see a statistic called bounce [...]

This is the fourth in a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog.
Say the words “search engine” and Google immediately comes to mind. That’s fair because, as last month’s ComScore report shows, 63.9% of all searches are conducted on Google. This is followed by Yahoo (20.2%), and [...]

Fifth in a series of articles on SEO and website marketing appearing every Thursday.
The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source.  What will pop up is [...]

When it comes to factors that contribute to the success (or failure) of a marketing program, few things rank higher than copywriting.  Lots of people – especially non-marketing people – believe that no one reads text, but this is just wrong. And it’s been proven wrong over and over in multiple studies. We also see [...]

This is the first of a two-part series where I’ll dissect an actual e-mail solicitation crafted by a corporate-VP-turned-entrepreneur. Only the names have been changed. This e-mail I believe is highly representative: i.e. it’s a plain vanilla marketing message that falls flat in its attempt to land an introductory meeting with a busy IT [...]