In my garage I have a toolbox with many different tools for example; I have a hammer, a few screwdrivers and pliers. It’s obvious that you want to use a hammer to put in a nail, but when it comes to removing a nail I don’t have to use the hammer. I could use the [...]
Here’s the kind of marketing mistake that really makes you wonder “what are they thinking”.
It should come as no surprise to anyone in marketing – especially not the people at Cisco – that email marketing messages MUST include a way for the recipient to unsubscribe from the list. And it doesn’t take a whole lot [...]
This is the first in a series of articles exploring online lead generation for B2B marketers. New articles will appear on Wednesdays.
Many conventional marketers will tell you that online lead generation is an okay way to spend extra marketing money but it doesn’t replace the tried and true tactics of offline marketing.
I will tell you [...]
Second in a series of articles on SEO and website marketing appearing every Thursday.
The concept of keywords sounds very simple. When a person types in a word or series of words, such as ‘Power Widgets’ into the search box on Google, the search engine will find every web page which has these two words on [...]
This is the second of a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog.
If you read the first article in this series, you know the reasons you want to be highly visible online. Now the question is: where should you be visible?
The answer is as simple as figuring [...]
Third in a series of articles on SEO and website marketing appearing every Thursday.
In “Keyword Mania” we discussed how all the words on your website are keywords. However, some of the words are the true key words that really drive people to your site. Good website statistics programs including Google Analytics list what words are [...]
We’re very pleased to be named a Business Building link in CompTIA University’s center of excellence for solution provider professional learning and business improvement resources.Thanks CompTIA!
This is the third in a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog.
For the vast majority of our clients – actually the vast majority of ALL business-to-business companies – I recommend starting your online lead generation efforts by building visibility on the appropriate search engines.
Notice I said [...]
Fourth in a series of articles on SEO and website marketing appearing every Thursday.
I’m not talking about skynet from the terminator movies, but I’m talking about website design where people create their website either to work with search engines or only for human viewers, cutting out the other half of the equation.
When creating a website, [...]