From the week of October 19
Google drops Page Rank.
Google has quietly removed page rank from its Webmaster Tool – a strong message to webmasters and site owners that other factors are much more important to a site’s search engine rankings. Unfortunately, page rank still appears on the Google Toolbar which means the uninformed are likely [...]
To win over sophisticated, high tech buyers, we’re told we need to appeal to their rational side, using logic and value to sell, but while this strategy may appear to work in the general sense, there’s some interesting neural research that might make you re-think your marketing approach, especially when marketing to prospects that are [...]
From the week of October 12
Paid search spending on the rise. Data from Efficient Frontier show growth in paid search spending from July to September, but it’s still 5% lower than this time last year. Watch for costs on some keywords to begin rising. More details at MediaPost.
Top keyword nears $100 a click. Curious? It’s [...]
From the week of October 5, 2009
Bing search traffic appears to be dropping. Two web tracking services (StatCounter and NetApplications) released reports showing Bing’s Q3 market share had dropped to the 4% range.
Internet advertising passes TV advertising in the UK. The Guardian reports that UK advertisers spent more on online advertising that [...]
“The best thing is to do the right thing.
The next best thing is to do the wrong thing
The worst thing is to do nothing.”
I have no idea who said this originally but it’s a quote I heard often from one of my more memorable bosses. If you think about it long enough it can give [...]
No longer an expensive marketing strategy, press releases can now be written and distributed for little-to-no cost, but unfortunately, accessibility has led to a PR pipe clogged with bad, non-newsworthy announcements.
Before you issue your next press release, here are 4 questions to help you assess whether your press release is honestly ready for public consumption.
Question [...]
There’s a right way, and an extremely wrong way, to tell your customers about a new release of software.
The right way greases the upgrade wheels, clearly describing the added value customers will gain, while at the same time reinforcing their decision to trust you to deliver them a high-quality product.
The wrong way seriously undermines your [...]
Perry Marshall, long thought of as THE guru for Adwords (Google pay-per-click) marketing, has an interesting post on his blog titled “Sometimes Google AdWords is the least effective way to reach your target customer.” In it he mentions four situations in which other marketing tactics (email being one) can be more effective than search.
These four [...]
Quick survey: When you’re searching for that perfect domain name — easy to type, easy to remember — do you:
a) Never factor trademarks into your domain name search
b) Sometimes consider trademarks, but only if the domain name you want looks and/or smells like a well-known trademarked name
c) Always perform an exhaustive search in the USPTO trademark database [...]
I admit it, I wasn’t a big fan of social media marketing, that is, until yesterday.
Yesterday is the day I realized how much I can positively influence my 14-year-old, boy-crazy niece who lives 500 miles away from me, and yesterday is when I realized how much my 14-year-old niece is like everybody else us marketers set [...]