Email marketing is one of the fastest growing marketing tactics globally – and in the US – in terms of the number of companies who use it. Not surprising since it’s pretty low cost compared to other tactics and major parts of it can be automated.
But email has its share of challenges. Chief among them [...]
“Free” isn’t a selling point. If you want people to give up an hour of their time to come to your webinar, you need to give them real value in return.
I realize you probably think I’m stating the obvious, but I’m doing it for a very good reason. You see, I help businesses by writing e-mail [...]
The Washington Post made national news last night, and sadly, this time it wasn’t because of their outstanding journalism. Their integrity was called into question because of a marketing flyer distributed last week.
Publisher and CEO Katharine Weymouth addressed the issue directly through a “Letter to Our Readers” published on Sunday July 5th. In it, Weymouth [...]
What’s the most important factor of success in any search marketing effort? The right keywords. Without them, nothing else matters. And yet so many people just want take the first words that come to mind and call it done.
But you’re too smart for that, right?
Steps for discovering potential keywords are much the same regardless of [...]
If you’re a B2B marketer who is still sending out graphics-heavy e-mails, here’s something to consider: nearly two-thirds of the high-level decision makers in corporate America –- you know, the people that you’re trying to reach — probably can’t read your e-mails!
You see way back in 2007, 64% of these decision makers were already telling [...]
Curious about how other business-to-business marketers are investing marketing dollars in 2009? Here is some info that will interest you. This comes from a study, “B-to-B Marketing in 2009: Trends in Strategies and Spending,” conducted at the end of 2008 by MarketingProfs and Forrester Research. The study surveyed 656 marketing management pros in a variety [...]
One of my clients recently nominated his software for an award hoping to gain a little PR out of it. They didn’t achieve finalist status, but they did gain some extremely valuable (and surprising) feedback about their online demo.
Calling the demo boring, my client took the judges’ feedback to mean he needed to jazz up [...]
This is the third in a series of articles on building your own word-of-mouth link campaign. To start at the beginning read Looking Differently at Links.
Social Networks & Blogs
Social networks – such as Live Journal, My Space, Facebook and many others – is a complex topic and each one offers a great number of possibilities [...]
I’ve been talking about building a word-of-mouth link program and in this article I’ll take a closer look at places your potential buyers might hang out and what to do when you find them.
Message Boards
Message boards are really old school; they predate blogs and other social networks. They began in the 1980s back in the [...]
As many of you know, I have a tendency to get very cranky about money being wasted on marketing. It’s just so dumb. With all the tools at hand for tracking, measuring, and optimizing marketing campaigns, there’s no reason to burn money.
Yet companies do it all the time.
And here’s one method that is particularly irksome: [...]