Here’s the final 3 “How to Invoke Response” tips from the blog entry I started on April 21st.
How to Invoke Response Tip #7: Don’t expect miracles with one message.
Say it in different ways, and say it multiple times.
As kids we knew this well. When we were really little, we’d break our parents down by continually asking [...]
Sometimes it helps to look beyond our own industries to discover what marketing tactics others are using successfully. According to an OMMA research brief, a recently published Forrester report, called Retailing Online 2009: Marketing Report, provides a good opportunity to do that.
Amidst all of the data included in the report, two things have real significance [...]
In my last article I talked about inbound links and how, rather than just putting links onto random websites, it would be better to create what I call a word-of-mouth link campaign. In a word-of-mouth link campaign, instead of just going for a large volume of links, the focus is on creating links that will [...]
If you’ve been reading this blog long enough, you probably know that Flash is not my favorite homepage element. There’s plenty of evidence to show that it’s a bad idea for several reasons.
Most website visitors don’t read Flash messages.
The motion distracts visitors from other – more important – elements on your page.
Business-to-business website users tell [...]
Continuing with the blog entry I started on April 21st, here are 3 more “How to Invoke Response” tips.
How to Invoke Response Tip #4: Include a P.S.
Believe it or not, studies have shown that the P.S. portion of a message is the most read and recalled.
I understand this can be an especially hard concept to [...]
We’ve all followed links from one website to another, but did you know these links are an important part of search engine rankings?
Over the past couple of years, links – especially inbound links pointing toward your website from other sites, have come to be a sign of relevance and authority. The more people who point [...]
Last month one of our clients, Adam Washington (not his real name), achieved a 24% increase in website visitors signing up for a demo of his software. He did it basically overnight and without spending an extra dollar to drive traffic to his site.
How did he do it? He simplified the request form.
Adam got rid [...]
Getting people to respond to online and offline promotional campaigns can be an exercise in frustration. With prospects constantly bombarded with marketing material, it’s tough to craft a unique message that captures attention and nudges prospects off the fence.
Effective messages are clearly written from the reader’s perspective, but there are a few proven techniques one [...]
I’ve spent six articles talking about keywords for websites; however the question needs to be asked: are keywords the only factor that impacts the ranking of a website?
The answer is no. Keywords are the foundation for getting a higher ranking on search engine results pages, but they are not the only factor considered. Without good [...]
Early on in my writing career, I thought my proofreading was meticulous. I’d read and re-read my material over and over again, because I myself judged others by their writing skills.
The problem was, I relied on my eyes which are super-sensitive to the tiniest of errors in other peoples’ work. However, I quickly learned these [...]