With every business scrambling today to do more with less, it surprises me how many are missing the very best way to increase leads or sales with existing resources.
Marketers call it conversion optimization, which borders dangerously on being jargon but I haven’t thought of anything better to call it yet. What we’re talking about is [...]
In the past few articles, I’ve spent a good amount of time discussing how to choose keywords for websites. The next logical question concerns what is to do with these keywords.
Most people focus all their energy putting the keywords within the body of the website. This is good. The body of a website is the [...]
One of the most interesting things about marketing is that it constantly offers a multitude of choices and options. There’s never a lack of things to try or things to improve.
Sometimes that leads to paralysis. Marketers and business owners just don’t know what to do next.
But some decisions are really no-brainers. Here are three. I’ve [...]
When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…” Fortunately, I had put enough information out there so he could finish his sentence with “… and [...]
You may have heard the term ‘Landing Page’ and wondered what that means.
A Landing Page is a sub-page – not the Home Page – which is designed to target or focus on a specific topic. Think of them as additional doors to the website. Most people come in the front door, but some people come [...]
Yesterday a client sent me a great article from the Harvard Business Review called In a Downturn, Provoke Your Customers. I urge you to read it.
The premise of the article – which is written by Philip Lay, Todd Hewlin and Geoffrey Moore – is that you can motivate executives to fund the purchase of your [...]
When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine.
The concept is fairly simple. When people search online they tend to type in not a single word but [...]
At first glance, the title of this article might seem ludicrous. What growing business doesn’t need more leads? The key to the title question is the word “generate”.
In my experience, both business owners and marketers tend to focus marketing efforts almost exclusively on lead – or traffic – generation. No doubt this is an important [...]
If time is money and cash is king, then where does that leave Twitter?
The media tells us social media sites are where we need to be, but does all the time and effort you spend translate into new business or higher customer retention?
If you’re a high-tech firm that has derived tangible business benefits from your [...]
In my last article I talked about how to compile a list of possible keywords. Eventually you will have to narrow down your list and select the best keywords to focus on.
One of the most important – and often overlooked – aspects of a keyword is its search volume. That is: how many people search [...]