On the subject of keywords, one of the first thoughts that many people have is that they should take their list of keywords and stuff the page with those words as many times as possible.
This is known as keyword ‘cramming’.
While it’s good to place as many keywords as useful on a page, it is very [...]
A couple of weeks ago I wrote about protecting yourself from click fraud, but there are plenty of other ways to waste money with paid search marketing. Judging by the campaign setups we keep seeing from new clients or prospects – some of whom have PPC firms handling their campaigns – the art of wasting [...]
A lot of marketers do without even realizing it.
BS Bingo (or as Wikipedia calls it, Buzzword Bingo) is a little game salespeople like to play with our marketing material. To play, all you need is marketing collateral and BS Bingo cards, like the one shown below:
Using the collateral as a traditional bingo cage, each player [...]
One of the great things about web marketing is the ability to measure and track what people are doing. This means you don’t have to guess at what’s working and not working.
I thought I would start the new year with a back-to-basics look at website statistics. These statistics are available from analytics applications – such [...]
Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following.
Build a loyal e-mail following tip #1: Be practical.
How many times have you read an article in an e-newsletter and thought “OK, now what do [...]
At the beginning of a new year – be it calendar or fiscal – it’s traditional (often even required) to plan out the next year with all the lofty goals and tactics to be deployed to meet those goals.
It’s January. Do you have a plan? Do you really need one?
I understand that planning is necessary [...]
Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate.
The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the back button. No matter how someone found [...]
For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews.
The basic concept of pageviews is fairly straight forward. This is the total [...]
I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, a company that helps small businesses increase sales through automated follow up.
During our [...]
Pay-Per-Click advertising may well be your best bet for generating leads in this (and any) economy, but you have to be careful. I was reminded of this last week when I read Click Forensics announcement that US click fraud reached 17.1% in the last quarter of 2008. This is the highest it’s been since they [...]