One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was:
What are the magic words I need to put on my website to make it ‘Number One on Google’?
I have been asked [...]
Every business owner or marketer I’ve talked to lately has the same question on his or her mind: How can I lower marketing costs but still generate leads?
Reducing marketing costs without screwing up your ability to grow is easier than you might think.
Here are five ways to do that.
1. Eliminate waste.
Over the years I’ve looked [...]
In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords?
No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to find a book in a [...]
In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords?
No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to find a book in a [...]
Every business owner or marketer I’ve talked to lately has the same question on his or her mind: How can I lower marketing costs but still generate leads?
Reducing marketing costs without screwing up your ability to grow is easier than you might think.
Here are five ways to do that.
1. Eliminate waste.
Over the years I’ve looked [...]
One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was:
What are the magic words I need to put on my website to make it ‘Number One on Google’?
I have been asked [...]
Pay-Per-Click advertising may well be your best bet for generating leads in this (and any) economy, but you have to be careful. I was reminded of this last week when I read Click Forensics announcement that US click fraud reached 17.1% in the last quarter of 2008. This is the highest it’s been since they [...]
I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, a company that helps small businesses increase sales through automated follow up.
During our [...]
For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews.
The basic concept of pageviews is fairly straight forward. This is the total [...]
Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate.
The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the back button. No matter how someone found [...]