At the beginning of a new year – be it calendar or fiscal – it’s traditional (often even required) to plan out the next year with all the lofty goals and tactics to be deployed to meet those goals.
It’s January. Do you have a plan? Do you really need one?
I understand that planning is necessary [...]
Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following.
Build a loyal e-mail following tip #1: Be practical.
How many times have you read an article in an e-newsletter and thought “OK, now what do [...]
One of the great things about web marketing is the ability to measure and track what people are doing. This means you don’t have to guess at what’s working and not working.
I thought I would start the new year with a back-to-basics look at website statistics. These statistics are available from analytics applications – such [...]
It must be nice to have so much money to spend on marketing that you don’t need to worry about whether or not your efforts actually accomplish anything.
Take Microsoft for example. In Monday’s Wall Street Journal there was an insert that was designed to look like a marked-up draft of a letter on Microsoft letterhead. [...]
Happy New Year to everyone.
I realize this is supposed to be a series about SEO and web marketing, and blogging is not normally considered part of that work. But I ran across some interesting statistics about blogging and wanted to share them and some thoughts on the subject before the information is too old to [...]
Earlier this week I saw a report from Computer Economics (IT Spending Forecast for 2009-2010) predicting that spending on IT equipment and software will recover faster from this recession than it did after the 2000 technology meltdown. Furthermore, the recovery will begin in early 2010.
This started me thinking. What should marketers and business owners be [...]
Marketers: Brace yourself for stiffer competition this year in the e-mail marketing world.
The December 8, 2008 issue of BtoB Magazine confirmed (not surprisingly, I might add) that marketers plan to beef up their e-mail marketing efforts during 2009.
Of the folks surveyed, nearly half (43.5%) say they’re keeping budgets intact, but they’re shifting dollars away from [...]
All of us at Tatum Marketing wish all of you – and yours – a safe, happy and prosperous 2009.
See you next year.
Cheers!
Susan, Andy, Mona, Karen, Jary and Eric
Another in a series of articles on Search Engine Optimization and Web Marketing in Plain English from Eric Gerds.
As we come to the end of 2008 it is important to look back not just on friends and family but to also review your website.
The first question to ask yourself is when was the last time [...]
About a year and a half ago (in April 2007) I wrote an article called “Having trouble reaching your marketing objectives? Borrow from the “Simple-ology” Approach”. I’d been experimenting with an online productivity tool called Simple-ology. Its basic premise is that in order to become more successful you must:
Clearly define your target
Focus all of your [...]