Make your marketing messages pop tip #2: Avoid the intimidating term paper look-and-feel by keeping your paragraphs brief.
I don’t know about you, but I make an unconscious decision to set aside any reading material that (at first glance) looks heavy or academic. Of course when I set it aside, it’s with the full intention that [...]
Changes are in the wind – among them, changes in how we communicate.
I’ve discovered that Twitter is a good avenue for finding out about things that I might want to look into more closely. The folks I follow on Twitter keep me up-to-date with the latest trends, ideas, and topics. I get to pick and [...]
This is really off topic from SEO, but I do want to get it off my chest. I hate it when people call for websites to be built with “web 2.0 designs”.
“Web 2.0” is a buzzword often used by executives and managers who haven’t bothered to think through what they really want. Usually what they [...]
I’ve been thinking a lot lately about what keeps good business owners from running a good marketing program. Based on my double-digit years of marketing experience, I feel comfortable in saying that the real reason most companies have less than stellar marketing results is not because of lack of knowledge – anyone can get that.
And [...]
Ninth in a series of articles on SEO and website marketing appearing every Thursday.
Why should people come to your website? No seriously, what is the answer to this question?
If the only answer that you can come up with is “to buy things from our company” and/or “to find out more about our company” then you [...]
By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies.
How do you know if it’s right for you?
Here are nine triggers that should make [...]
When I work with clients, I sometimes find they worry more about the length of the copy rather than what’s in it.
I guess we all have some preconceived notion about what a finished piece will look like, and I fully appreciate that people today are super busy, but if length is the primary motivator when [...]
Last week my partner and I, and a couple of dozen other investors, arrived in Buenos Aires on a due diligence trip. What followed was five admittedly-fun days of cocktail parties, tango exhibitions, tours to our various properties, and activities galore.
We made new friends and had a cool time. Unfortunately, that’s not the only reason [...]