Consumers are telling researchers that free shipping is a critical buying factor these days. In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would switch to a site that offers free shipping. The LA Times found that nearly 80% of consumers are more likely to shop [...]
As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good [...]
In a bad economy, people tend to buy only the things they need – not the things they want. This means your marketing probably needs to change. Most likely, you’re a “nice to have”. You’ve got to become a “need to have”. Seth Godin calls for changing your perception so you can change your story.
Marketing [...]
With a huge excess supply in media available, many marketers who were formerly forced to buy media on a cost-per-impression (or CPM) basis now find media firms ready to talk about pay for performance (or cost per lead). Gary Kreissman presents a 5-point approach to performance buying and a way to shave serious dollars off [...]
Join in online when John Jantsch hosts Seth Godin and the two discuss what small businesses should do to take advantage of the advantages we face in a bad economy. Monday January 12 at noon Central Time. No charge.
Register here.
Join in online when John Jantsch hosts Seth Godin and the two discuss what small businesses should do to take advantage of the advantages we face in a bad economy. Monday January 12 at noon Central Time. No charge.
Register here.
With a huge excess supply in media available, many marketers who were formerly forced to buy media on a cost-per-impression (or CPM) basis now find media firms ready to talk about pay for performance (or cost per lead). Gary Kreissman presents a 5-point approach to performance buying and a way to shave serious dollars off [...]
In a bad economy, people tend to buy only the things they need – not the things they want. This means your marketing probably needs to change. Most likely, you’re a “nice to have”. You’ve got to become a “need to have”. Seth Godin calls for changing your perception so you can change your story.
Marketing [...]
As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good [...]
Consumers are telling researchers that free shipping is a critical buying factor these days. In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would switch to a site that offers free shipping. The LA Times found that nearly 80% of consumers are more likely to shop [...]