Andy Parkinson's World » Marketing in a Recession http://andyparkinson.org Just another WordPress weblog Thu, 29 Jul 2010 14:02:43 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Free Shipping a Must in this Economy? http://andyparkinson.org/free-shipping-a-must-in-this-economy-2/206 http://andyparkinson.org/free-shipping-a-must-in-this-economy-2/206#comments Tue, 17 Feb 2009 01:00:04 +0000 Feed Robot http://andyparkinson.org/free-shipping-a-must-in-this-economy-2/206 Consumers are telling researchers that free shipping is a critical buying factor these days. In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would switch to a site that offers free shipping. The LA Times found that nearly 80% of consumers are more likely to shop with an online merchant who offers free shipping than one who doesn’t.

Is Free Shipping a Must in this Economy? [via FutureNow].

]]> http://andyparkinson.org/free-shipping-a-must-in-this-economy-2/206/feed 0 Generate Traffic with SEO-Friendly Press Releases http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases-2/207 http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases-2/207#comments Tue, 17 Feb 2009 01:00:04 +0000 Feed Robot http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases-2/207 As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good suggestions for steps to help make sure your release gets a good ranking on the search engines.

Ten Ways ot Make Press Releases More SEO Friendly [via Mashable].

]]> http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases-2/207/feed 0 Changing Perception in a Recession http://andyparkinson.org/changing-perception-in-a-recession-2/208 http://andyparkinson.org/changing-perception-in-a-recession-2/208#comments Tue, 17 Feb 2009 01:00:04 +0000 Feed Robot http://andyparkinson.org/changing-perception-in-a-recession-2/208 In a bad economy, people tend to buy only the things they need – not the things they want. This means your marketing probably needs to change. Most likely, you’re a “nice to have”. You’ve got to become a “need to have”. Seth Godin calls for changing your perception so you can change your story.

Marketing in a Recession [via Seth Godin's Blog].

]]> http://andyparkinson.org/changing-perception-in-a-recession-2/208/feed 0 How to Reduce Your Media Costs by 20% http://andyparkinson.org/how-to-reduce-your-media-costs-by-20-2/209 http://andyparkinson.org/how-to-reduce-your-media-costs-by-20-2/209#comments Tue, 17 Feb 2009 01:00:04 +0000 Feed Robot http://andyparkinson.org/how-to-reduce-your-media-costs-by-20-2/209 With a huge excess supply in media available, many marketers who were formerly forced to buy media on a cost-per-impression (or CPM) basis now find media firms ready to talk about pay for performance (or cost per lead). Gary Kreissman presents a 5-point approach to performance buying and a way to shave serious dollars off your media bill.

How the Recession Makes You Royalty [via MediaPost].

]]> http://andyparkinson.org/how-to-reduce-your-media-costs-by-20-2/209/feed 0 Natural Advantages of Small Business in a Down Market. http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market-2/210 http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market-2/210#comments Tue, 17 Feb 2009 01:00:04 +0000 Feed Robot http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market-2/210 Join in online when John Jantsch hosts Seth Godin and the two discuss what small businesses should do to take advantage of the advantages we face in a bad economy. Monday January 12 at noon Central Time. No charge.

Register here.

]]> http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market-2/210/feed 0 Natural Advantages of Small Business in a Down Market. http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market/166 http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market/166#comments Thu, 08 Jan 2009 02:23:11 +0000 Feed Robot http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market/166 Join in online when John Jantsch hosts Seth Godin and the two discuss what small businesses should do to take advantage of the advantages we face in a bad economy. Monday January 12 at noon Central Time. No charge.

Register here.

]]> http://andyparkinson.org/natural-advantages-of-small-business-in-a-down-market/166/feed 0 How to Reduce Your Media Costs by 20% http://andyparkinson.org/how-to-reduce-your-media-costs-by-20/142 http://andyparkinson.org/how-to-reduce-your-media-costs-by-20/142#comments Thu, 11 Dec 2008 06:00:04 +0000 Feed Robot http://andyparkinson.org/how-to-reduce-your-media-costs-by-20/142 With a huge excess supply in media available, many marketers who were formerly forced to buy media on a cost-per-impression (or CPM) basis now find media firms ready to talk about pay for performance (or cost per lead). Gary Kreissman presents a 5-point approach to performance buying and a way to shave serious dollars off your media bill.

How the Recession Makes You Royalty [via MediaPost].

]]> http://andyparkinson.org/how-to-reduce-your-media-costs-by-20/142/feed 0 Changing Perception in a Recession http://andyparkinson.org/changing-perception-in-a-recession/122 http://andyparkinson.org/changing-perception-in-a-recession/122#comments Thu, 27 Nov 2008 01:00:05 +0000 Feed Robot http://andyparkinson.org/changing-perception-in-a-recession/122 In a bad economy, people tend to buy only the things they need – not the things they want. This means your marketing probably needs to change. Most likely, you’re a “nice to have”. You’ve got to become a “need to have”. Seth Godin calls for changing your perception so you can change your story.

Marketing in a Recession [via Seth Godin's Blog].

]]> http://andyparkinson.org/changing-perception-in-a-recession/122/feed 0 Generate Traffic with SEO-Friendly Press Releases http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases/117 http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases/117#comments Tue, 25 Nov 2008 04:00:14 +0000 Feed Robot http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases/117 As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good suggestions for steps to help make sure your release gets a good ranking on the search engines.

Ten Ways ot Make Press Releases More SEO Friendly [via Mashable].

]]> http://andyparkinson.org/generate-traffic-with-seo-friendly-press-releases/117/feed 0 Free Shipping a Must in this Economy? http://andyparkinson.org/free-shipping-a-must-in-this-economy/115 http://andyparkinson.org/free-shipping-a-must-in-this-economy/115#comments Sun, 23 Nov 2008 01:30:05 +0000 Feed Robot http://andyparkinson.org/?p=115 Consumers are telling researchers that free shipping is a critical buying factor these days. In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would switch to a site that offers free shipping. The LA Times found that nearly 80% of consumers are more likely to shop with an online merchant who offers free shipping than one who doesn’t.

Is Free Shipping a Must in this Economy? [via FutureNow].

]]> http://andyparkinson.org/free-shipping-a-must-in-this-economy/115/feed 0