When the economy is soaring, some businesses can get by without too much marketing. Such is not the case in bad times. Take the housing market for example. When things were hot, house and trade suppliers had all the business they could handle. Now they’re scrambling and web marketing looks good. It’s a relatively inexpensive [...]
It’s hard to keep an Aussie down, and a November surge in consumer confidence among Australians could be good news for companies selling to this market.
Aussie Consumer Confidence Up Despite Economic Meltdown [via The National Business Review].
Sounds counterintuitive to even think about increasing prices at a time when people are cutting back on buying, but sometimes you have no choice. Rising costs, for example, will make you choose between a price increase or a profit decrease. Will a price increase cause people to stop buying from you? Not if they see [...]
A new report from Google takes some of the mystery out of search engine optimization. This is not a tool for SEO professionals – or anyone charged with getting good positions on Google. It’s way too basic for that. But it is a handy way for the uninitiated to get a quick overview of the [...]
According to Dr. Gary Lilien, who co-wrote a 2005 report titled “… Does Proactive Marketing during a Recession Pay Off?”, companies must have three characteristics to succeed by increasing marketing in a financial crisis:
An emphasis on marketing within the company.
An entrepreneurial culture – the nerve to do it.
Money.
Should You Up Your Marketing During a Recession? [...]
Bryan Eisenburg, writing for ClickZ, tells us that innovation and doing more with less are the keys to surviving the financial crisis. Not a surprise, but he’s right. We must find ways to offer our customers greater value at less cost to them and to ourselves.
Online Marketers Can Weather the Financial Crisis [via ClickZ].
While overall search volumes continue to grow, the all-important conversion rates are slowing. Why? Because people are cautious.They’re buying fewer goods. They’re searching more for information or education. What can a marketer do? Focus on the things you can control — ads, campaigns, landing pages, your website.
Wagging the Long-Tailed Dog: Search Behavior & the Economy [...]
You’re not going to change the economy so you might as well roll with it. Use this time to build trust with your clients, examine your failures, get creative, and learn to listen.
Recession Offers Fine Fertilizer to Grow Your Business [via LG Business Solutions]
From oDesk comes a great list of ten ways to do more with less. Not all of them are marketing related, but what the heck? We have to run our businesses too.
Budget Salvation! 10 Ways That Less Does More [via oDesk Blog]
We’ve said it before. Economic downturns can can offer a wealth of opportunities to smart marketers. But just how long do you have to take advantage of it? The editors of Money Magazine predict the recovery will begin in the second quarter of 2009.
2009: Year of the Thaw [via CNNMoney.com]