Just in case you missed Thursday’s B2B Online / Eloqua webinar on Justifying Your Marketing Spend in a Tough Economy, I’m listing here a few of the more interesting findings. I confess to leaving the webinar before it was over – not because I was bored but because of a prior commitment. I made [...]
Here’s another list of strategies for marketing in our challenging economy. This one comes from Marketo. Actually, it’s been around a few months, but it’s a very good list. Worth revisiting.
The 7 strategies are: 1) use lead management to maximize the value of each lead, 2) focus on your house list, 3) build and optimize [...]
According to Forester Research, social networking is now mainstream. Granted, they are talking about consumer – not business-to-business – markets, but still this means that marketers have to stop and take a look at the channel. Biggest gains are in reading blogs and writing reviews.
Forrester: Social Web Now Mainstream [via AdWeek].
Canadian consulting firm, Arcus, recently researched marketing strategies in a slow market and found 7 key drivers of successful marketing plans. Among these is taking the time to really understand how your most profitable customers are redefining value in a recession. Chances are good that buyers will expect more for their money, will spend more [...]
At premier articles directory EzineArticles, articles submission were at an all time high this past week. Article submission is low cost and it potentially helps with traffic acquisition – both as an aid in search engine optimization and by exposing the article (and your URL) to a variety of visitors at other sites. Some marketers [...]
Pay-per-click advertising (PPC) is basically an auction system where advertisers bid for the best ad positions – the most coveted of which are on the first page. But price alone isn’t all that counts, especially on Google.
Quality scores greatly affect the price you’ll pay for a top position. These scores are the search engines’ attempt [...]
Wondering what kind of person would start a company in an economic meltdown? A very smart one, according to Y Combinator’s Paul Graham. “…it has gotten very cheap to run a startup, and a recession will if anything make it cheaper still.” It also means there’s less competition.
Paul Graham’s Startup Survival Guide For The [...]
There are plenty of “top ten type” lists on how to market in the economic meltdown — and we’ll no doubt see many more. Not all of these lists offer new and exciting ideas. In fact, most of them overlap greatly. That’s because the ideas are sound. And you never know which list will be [...]
No doubt you’re under pressure to justify your marketing spend right now. MarketingSherpa is conducting a webinar on Thursday October 30 to address:
How to justify your marketing budget
Budget tactics for the current economic downturn
Skills you will need to advance prospects through the sales cycle
The Marketer’s Delimna: Justifying Marketing Spend in a Tough Economy.
According to industry analysts at Gartner, while IT spending growth will slow in 2009, it’ll be nothing like what we saw in the dot.com bust. Some of this is due to massive reductions that took place in the early 2000s, but Gartner feels that a shift in IT’s position to “active business partner” will help [...]