Andy Parkinson’s World

No matter how firmly we believe that marketing is critical in an economic downturn, it’s inevitable that some budgets will get cut. If yours is one, Heidi Cohen, writing on the ClickZ Network, has a few suggestions for proactively dealing with a budget cut. Her suggestions fall into two categories: 1) determine your current business [...]

This is an updated version of an article that originally appeared in December 2007 on the Tatum Marketing blog.
Back in December 2007, “rough economic waters” was more a predication than a reality and preparation was key. Now that those predictions have turned out to be unfortunately true, it’s time to act.
In tough economic times, [...]