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11/28/08: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about perfectionism, checking out prospective employers, using [...]

[ More ] November 28th, 2008 | Comments Off | Posted in Career & Mentoring |

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[ More ] November 27th, 2008 | Comments Off | Posted in B2B Marketing |

Test Post (2 day schedule)

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[ More ] November 27th, 2008 | Comments Off | Posted in B2B Marketing |

Your Prospects Have an Agenda. Are You Meeting it?

Last week my partner and I, and a couple of dozen other investors, arrived in Buenos Aires on a due diligence trip. What followed was five admittedly-fun days of cocktail parties, tango exhibitions, tours to our various properties, and activities galore.
We made new friends and had a cool time. Unfortunately, that’s not the only reason [...]

[ More ] November 26th, 2008 | Comments Off | Posted in B2B Marketing |

Test Post

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[ More ] November 26th, 2008 | Comments Off | Posted in B2B Marketing |

Changing Perception in a Recession

In a bad economy, people tend to buy only the things they need – not the things they want. This means your marketing probably needs to change. Most likely, you’re a “nice to have”. You’ve got to become a “need to have”. Seth Godin calls for changing your perception so you can change your story.
Marketing [...]

[ More ] November 26th, 2008 | Comments Off | Posted in Marketing in a Recession |

What do Tiger, Yo-Yo, Steve and Jeffery Have In Common?

HOT READS FOR THE PRACTIONER
Title: Why Talent Is Overrated
Competencies: self-development, talent management, performance management
Who benefits: individuals with career aspirations, managers and supervisors of high potential employees, coaches
Consultant Usage: career development, career coaching, executive coaching
What’s it about? Two 22-year olds.  Recent college grads.  Hired by a large company along with a bunch of other guys (it [...]

[ More ] November 26th, 2008 | Comments Off | Posted in Leadership & Wellness |

Planning for emergencies

At a party last weekend, I spent some time talking to a young man whose company was contemplating layoffs. One of my coaching clients wants to talk about what she and her husband should do if his company cuts his hours and his pay.
There are a lot of people in similar situations. Maybe you’re one [...]

[ More ] November 25th, 2008 | Comments Off | Posted in Career & Mentoring |

Why Working Long, Hard Hours Gets You Behind (?)

I was at a dinner party the other day and observed the following fascinating exchange (names have been changed to protect the innocent ):
Cheryl is enjoying her wine and poking away at her Blackberry when she notices her acquantance Jude had just arrived. Cheryl gets up and walks over to Jude. They greet eachother with a hug’s and hello’s. Jude asks, “Hey! How [...]

[ More ] November 25th, 2008 | Comments Off | Posted in Productivity |

SEO and Web Marketing: What is Important to Human Customers?

Eighth in a series of articles on SEO and website marketing appearing every Thursday.
We have talked about what is important for search engines but it is also important to talk about what is important to customers.  Anyone who comes to your website is a customer or a potential customer.
There are three things that are [...]

[ More ] November 24th, 2008 | Comments Off | Posted in B2B Marketing |