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My Scandelous Confession and A Royal Rant About GTD

I have a confession to make. Actually, I’m pretty sure most lovers of GTD have a similar confession, but first I need to start by expressing some assumptions about most of us who are reading this right now (and feel free to challenge any of these via comments).
Most of Us…
Most of us have read Getting [...]

[ More ] November 18th, 2008 | Comments Off | Posted in Productivity |

Mining for New Business: Seven Tips to Keep Your E-Mail Out of Their Trash Can (part 2 of 2)

In my November 4th post, I offered up 3 e-mail tips to help entrepreneurs better connect with their prospects. Here’s the remaining 4 tips from this two-part story….
Mining for New Business Tip #4: Move Past the Techie Language to Demonstrate Tangible Business Benefits
Gone are the days when people would jump on the latest technology “just [...]

[ More ] November 18th, 2008 | Comments Off | Posted in B2B Marketing |

How to Raise Your Prices During a Recession

Sounds counterintuitive to even think about increasing prices at a time when people are cutting back on buying, but sometimes you have no choice. Rising costs, for example, will make you choose between a price increase or a profit decrease. Will a price increase cause people to stop buying from you? Not if they see [...]

[ More ] November 18th, 2008 | Comments Off | Posted in Marketing in a Recession |

Auditioning for a Job

I check out several newspapers around the country, looking for interesting articles. Last Saturday I found one in the Arizona Republic. The headline was “School encourages future dealers to entertain.”
That was enough to get me reading the story about a school for casino dealers. But what really got me thinking was the following:
“Cosmo Raymond says [...]

[ More ] November 18th, 2008 | Comments Off | Posted in Career & Mentoring |

SEO Basics from Google

A new report from Google takes some of the mystery out of search engine optimization. This is not a tool for SEO professionals – or anyone charged with getting good positions on Google. It’s way too basic for that. But it is a handy way for the uninitiated to get a quick overview of the [...]

[ More ] November 17th, 2008 | Comments Off | Posted in Marketing in a Recession |

More Talent Management Facts #3

“There’s a world of difference between truth and facts.  Facts can obscure the truth.”
Maya Angelou

The leadership and talent management “facts” just keep coming. In fact (no pun intended), thanks to some readers, I now have even more to share with you!  
1. Hay Group, a global management consulting firm in a recent study discovered that among 75 [...]

[ More ] November 16th, 2008 | Comments Off | Posted in Leadership & Wellness |

What It Takes to Increase Marketing in a Recession

According to Dr. Gary Lilien, who co-wrote a 2005 report titled “… Does Proactive Marketing during a Recession Pay Off?”, companies must have three characteristics to succeed by increasing marketing in a financial crisis:

An emphasis on marketing within the company.
An entrepreneurial culture – the nerve to do it.
Money.

Should You Up Your Marketing During a Recession? [...]

[ More ] November 14th, 2008 | Comments Off | Posted in Marketing in a Recession |

11/14/08: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about civility, networking, career saboteurs, working with [...]

[ More ] November 14th, 2008 | Comments Off | Posted in Career & Mentoring |

On New Beginnings (And More About Your Host)

Now that Brett has officialy retired from productivity blogging, I’m sure long-time readers are wondering what will come of The Cranking Widgets Blog. The short answer is easy: CW is, and will continue to be, mainly about productivity. There is, however, a long answer.
What a blogger blogs about and the spin they put on topics will always be driven by their own experiences, [...]

[ More ] November 14th, 2008 | Comments Off | Posted in Productivity |

The human element

Most of the articles so far have been about how to get Google to find and place your website higher on the search list. This is very important but another factor needs to go into creating a website and that is the human element.
If you use Google Analytics you will see a statistic called bounce [...]

[ More ] November 13th, 2008 | Comments Off | Posted in B2B Marketing |