Bryan Eisenburg, writing for ClickZ, tells us that innovation and doing more with less are the keys to surviving the financial crisis. Not a surprise, but he’s right. We must find ways to offer our customers greater value at less cost to them and to ourselves.
Online Marketers Can Weather the Financial Crisis [via ClickZ].
About two years ago, I first laid my hands on a copy of Getting Things Done by David Allen. I tore through it and feebly decided that I wanted to share my discoveries and ideas with the world, so this blog was born.
There have definitely been ups and downs. I went from posting like a [...]
I’ve read a lot of posts out there in the blogosphere trying to answer whether Basecamp or Backpack is the best solution for managing projects. The fact is that there is no reason that you should have to, or want to, choose one over the other. I have been using both for about a year [...]
You’re not going to change the economy so you might as well roll with it. Use this time to build trust with your clients, examine your failures, get creative, and learn to listen.
Recession Offers Fine Fertilizer to Grow Your Business [via LG Business Solutions]
While overall search volumes continue to grow, the all-important conversion rates are slowing. Why? Because people are cautious.They’re buying fewer goods. They’re searching more for information or education. What can a marketer do? Focus on the things you can control — ads, campaigns, landing pages, your website.
Wagging the Long-Tailed Dog: Search Behavior & the Economy [...]
Geoff Colvin just wrote an article for Fortune titled: “Why Talent is Overrated.” Here is the intriguing teaser copy.
“The conventional wisdom about ‘natural’ talent is a myth. The real path to great performance is a matter of choice.”
The promise seems to be that you can become whatever you want to be. Really? I’d believe it [...]
From oDesk comes a great list of ten ways to do more with less. Not all of them are marketing related, but what the heck? We have to run our businesses too.
Budget Salvation! 10 Ways That Less Does More [via oDesk Blog]
HOT READS FOR THE PRACTIONER
Title: Managing personal, professional and organizational change
Competency: change management, self-development
Who benefits: individuals, managers and leaders, organizational consultants
Consultant Usage: coaching, training, intrapersonal reflection
What’s it about? I am writing this posting from Mexico, beachside, and I am not as current with recent events as I might be stateside. But I heard a rumor [...]
In my garage I have a toolbox with many different tools for example; I have a hammer, a few screwdrivers and pliers. It’s obvious that you want to use a hammer to put in a nail, but when it comes to removing a nail I don’t have to use the hammer. I could use the [...]
This is the first of a two-part series where I’ll dissect an actual e-mail solicitation crafted by a corporate-VP-turned-entrepreneur. Only the names have been changed. This e-mail I believe is highly representative: i.e. it’s a plain vanilla marketing message that falls flat in its attempt to land an introductory meeting with a busy IT [...]