When it comes to factors that contribute to the success (or failure) of a marketing program, few things rank higher than copywriting. Lots of people – especially non-marketing people – believe that no one reads text, but this is just wrong. And it’s been proven wrong over and over in multiple studies. We also see [...]
Fifth in a series of articles on SEO and website marketing appearing every Thursday.
The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source. What will pop up is [...]
This is the fourth in a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog.
Say the words “search engine” and Google immediately comes to mind. That’s fair because, as last month’s ComScore report shows, 63.9% of all searches are conducted on Google. This is followed by Yahoo (20.2%), and [...]
“It ain’t what they call you, it’s what you answer to.”
W.C. Fields
Not succeeding at some things in live is one or our great “stretch lessons” for all of us. If you are a leader you can expect to fail a lot as it has been estimated that 50% just flat out don’t succeed in their [...]
With all of this talk of accomplishing tasks, people like you and me can easily lose sight of one of the great pleasures of life. Freaking relaxing.I can tell you that I am usually finding myself consulting lists and checking inboxes when I should be enjoying the movie I’m watching or the book I’m reading. [...]
We’ve said it before. Economic downturns can can offer a wealth of opportunities to smart marketers. But just how long do you have to take advantage of it? The editors of Money Magazine predict the recovery will begin in the second quarter of 2009.
2009: Year of the Thaw [via CNNMoney.com]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about going to a high-priced college, work/life [...]
HOT READS FOR THE PRACTIONER
Title: Psychometrics in Coaching
Competency: coaching
Who benefits: professional coaches and organizational consultants
Consultant Usage: various assessment tools for coaching
What’s it about? A psychologist tells his patient “I have completed my diagnosis and have determined that you are a psychoceramic.” “What in the world is a pyschoceramic” asks the patient? The psychologist replies: “A [...]
Not only am I a GTD late bloomer, I’m a Twitter late bloomer too! Before giving the service a fair shake, I kept reading blogger after blogging telling the same story: “I didn’t get it until I tried it for a week, now I love it!” I tried it for a week, I didn’t get it. [...]
Just in case you missed Thursday’s B2B Online / Eloqua webinar on Justifying Your Marketing Spend in a Tough Economy, I’m listing here a few of the more interesting findings. I confess to leaving the webinar before it was over – not because I was bored but because of a prior commitment. I made [...]