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Personal Development Made Simple

There are shelves full of books about personal development. In the end the process is pretty simple. It’s not necessarily easy, but it’s simple. Here’s my idea of how it works.
Figure out your career strength. You can use this same process in other parts of your life, but this blog is about your career.
A career [...]

[ More ] November 4th, 2008 | Comments Off | Posted in Career & Mentoring |

2008 Marks Significant Growth for Social Media

According to Forester Research, social networking is now mainstream. Granted, they are talking about consumer – not business-to-business – markets, but still this means that marketers have to stop and take a look at the channel. Biggest gains are in reading blogs and writing reviews.
Forrester: Social Web Now Mainstream [via AdWeek].

[ More ] November 3rd, 2008 | Comments Off | Posted in Marketing in a Recession |

7 Strategies for Marketing in a Recession

Here’s another list of strategies for marketing in our challenging economy. This one comes from Marketo. Actually, it’s been around a few months, but it’s a very good list. Worth revisiting.
The 7 strategies are: 1) use lead management to maximize the value of each lead, 2) focus on your house list, 3) build and optimize [...]

[ More ] November 3rd, 2008 | Comments Off | Posted in Marketing in a Recession |

7 Key Drivers of Successful Recession Marketing Plans

Canadian consulting firm, Arcus, recently researched marketing strategies in a slow market and found 7 key drivers of successful marketing plans. Among these is taking the time to really understand how your most profitable customers are redefining value in a recession. Chances are good that buyers will expect more for their money, will spend more [...]

[ More ] November 3rd, 2008 | Comments Off | Posted in Marketing in a Recession |

Mirror Mirror on the Wall: Does 360 Feedback Work?

“Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance, or a stranger.”
Franklin B. Jones

I think we need to do a “360″ on 360 feedback1.
How would you like to be diagnosed with a new illness and have your doctor tell you that the latest wonder drug has shown in over [...]

[ More ] November 2nd, 2008 | Comments Off | Posted in Leadership & Wellness |