Andy Parkinson’s World

All of us at Tatum Marketing wish all of you – and yours – a safe, happy and prosperous 2009.
See you next year.
Cheers!
Susan, Andy, Mona, Karen, Jary and Eric

HOT READS FOR THE PRACTIONER
Title: Government Training
Competencies: leadership, managing change, process improvement skills, financial leadership, interpersonal skills, self-development
Who benefits: high ranking federal employees
Consultant Usage: doubtful
What’s it about? Why are you reading this blog?  It is New Year’s Eve.  Shut it down, go party, be with friends, have fun, be merry, dance into the new year.  [...]

2009 starts the day after tomorrow. How will you make it your best year yet?
To get different results you have to do things differently. That’s why New Year’s resolutions probably won’t help much. They’re just weak statements with no support to help you change behavior.
Goals work better. There are hundreds of books, articles and motivational [...]

“Vacation is what you take when you can’t take what you’ve been taking any longer”
Author Unknown

Most of the executives I coach are pretty stretched individuals. Now and then I get a few who tell me they really “thrive” on stress and don’t really need a vacation or a break from work. These are the [...]

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about changing your career, what to worry [...]

Another in a series of articles on Search Engine Optimization and Web Marketing in Plain English from Eric Gerds.
As we come to the end of 2008 it is important to look back not just on friends and family but to also review your website.
The first question to ask yourself is when was the last time [...]

About a year and a half ago (in April 2007) I wrote an article called “Having trouble reaching your marketing objectives? Borrow from the “Simple-ology” Approach”. I’d been experimenting with an online productivity tool called Simple-ology. Its basic premise is that in order to become more successful you must:

Clearly define your target
Focus all of your [...]

HOT READS FOR THE PRACTIONER
Title: The Best Business Books of 2008
Competency: self-development
Who benefits: you
Consultant Usage: self-development and references
What’s it about? I am declaring today a holiday for everyone who reads business books.  FastCompany.com put together a slide show of the 10 best business books for 2008.  As an avid reader it feels like a present [...]

Whether you’re celebrating Christmas or Hanukkah or no holiday at all, this is the time of year for get-togethers. That’s one reason why it’s also a good time of year for you to work on your job search or career development.
 
Consider those get-togethers first. They’re likely to put you in the same room with people [...]

“I’m not asleep… but that doesn’t mean I’m awake”
Author Unknown

We all seem to be working longer and harder with health, sleep and mood being affected.
Research by Sylvia Ann-Hewlett and Caroyl Luce show that 62% of high earning individuals work more than 50 hours per week, 35% work more than 60 hours a week and [...]