Personal Development
Matthew Paulson presents Why You Should Refuse to Participate in the Recession posted at Fine-Tuned Finances
Peter presents Be Mass Media Free posted at we overstep saying, “Improve your awareness and mental health. Stop addiction to news, television shows and any low level mass media. Be mass media free and turn your time into something productive. ”
VYe presents Why [...]
HOT READS FOR THE PRACTIONER
Title: Glenn M. Parker
Competency: team building, meeting management
Who benefits: anyone involved in teams or meetings (I think this is just about everyone)
Consultant Usage: practical material for use in consulting
What’s it about? Doris Kearns Goodwin’s Team of Rivals (previously reviewed on this site) is all the rage these days as comparisons of Lincoln [...]
A lot of marketers do without even realizing it.
BS Bingo (or as Wikipedia calls it, Buzzword Bingo) is a little game salespeople like to play with our marketing material. To play, all you need is marketing collateral and BS Bingo cards, like the one shown below:
Using the collateral as a traditional bingo cage, each player [...]
These are uncertain times. Kenny is losing weight.
Whenever the economy starts wreaking havoc on his world, Kenny starts losing weight. It’s not because he’s worried and can’t eat. It’s one of his ways to take control.
The odds are that you can’t do anything about the economy. Your company and industry will go their way without [...]
In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords?
No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to find a book in a [...]
Every business owner or marketer I’ve talked to lately has the same question on his or her mind: How can I lower marketing costs but still generate leads?
Reducing marketing costs without screwing up your ability to grow is easier than you might think.
Here are five ways to do that.
1. Eliminate waste.
Over the years I’ve looked [...]
One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was:
What are the magic words I need to put on my website to make it ‘Number One on Google’?
I have been asked [...]
Pay-Per-Click advertising may well be your best bet for generating leads in this (and any) economy, but you have to be careful. I was reminded of this last week when I read Click Forensics announcement that US click fraud reached 17.1% in the last quarter of 2008. This is the highest it’s been since they [...]
I’m fortunate because as I writer I learn so much from the people I interview. A few weeks back I had the pleasure of speaking with an incredibly down-to-earth CEO for a SoftwareCEO exclusive that’s in the works. Clate Mask runs Infusionsoft, a company that helps small businesses increase sales through automated follow up.
During our [...]
For the past two weeks in this column we’ve been looking at website statistics. First we looked at Hits and Visitors and last week we looked at Bounce Rate. Continuing the look at statistics there is a grouping called Pageviews and Average Pageviews.
The basic concept of pageviews is fairly straight forward. This is the total [...]