Websites generate a large number of statistics and it can often be confusing. Today I want to focus on one important statistic called bounce rate.
The concept of this is fairly simple. It measures how many people come to a single page of a site and then hit the back button. No matter how someone found [...]
At the beginning of a new year – be it calendar or fiscal – it’s traditional (often even required) to plan out the next year with all the lofty goals and tactics to be deployed to meet those goals.
It’s January. Do you have a plan? Do you really need one?
I understand that planning is necessary [...]
Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following.
Build a loyal e-mail following tip #1: Be practical.
How many times have you read an article in an e-newsletter and thought “OK, now what do [...]
One of the great things about web marketing is the ability to measure and track what people are doing. This means you don’t have to guess at what’s working and not working.
I thought I would start the new year with a back-to-basics look at website statistics. These statistics are available from analytics applications – such [...]
Join in online when John Jantsch hosts Seth Godin and the two discuss what small businesses should do to take advantage of the advantages we face in a bad economy. Monday January 12 at noon Central Time. No charge.
Register here.
With a huge excess supply in media available, many marketers who were formerly forced to buy media on a cost-per-impression (or CPM) basis now find media firms ready to talk about pay for performance (or cost per lead). Gary Kreissman presents a 5-point approach to performance buying and a way to shave serious dollars off [...]
In a bad economy, people tend to buy only the things they need – not the things they want. This means your marketing probably needs to change. Most likely, you’re a “nice to have”. You’ve got to become a “need to have”. Seth Godin calls for changing your perception so you can change your story.
Marketing [...]
As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good [...]
Consumers are telling researchers that free shipping is a critical buying factor these days. In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would switch to a site that offers free shipping. The LA Times found that nearly 80% of consumers are more likely to shop [...]
Another addition of leadership and talent management “facts” from all over the world. Some intuitive and some not….what do you think?
1. Of 3,000 hiring professionals and managers surveyed in 2008 by CareerBuilder.com, 49% said they had discovered a lie on a resume sent in for a job opening. In general, candidates exaggerated their past responsibilities [...]