In last week’s article I went over the basic concepts behind keywords. Now, how does one go about picking good keywords?
No website should rely on a single keyword; there is normally a group of keywords which attract people to any website. Think about it being like the different ways to find a book in a [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about finding the ideal mentor, how to [...]
Human Capital Institute Presents:
Webcast » Beyond Burn and Churn: Protecting Your High Performers from Career Burnout
Presenter: Kenneth Nowack Ph.D. Envisia Learning
Ken is Chief Research Officer and President of Envisia Learning, a leading talent management publishing and consulting company. Ken is a licensed psychologist specialzing in talent development, 360 feedback, assessment, leadership, health and wellness. [...]
Every business owner or marketer I’ve talked to lately has the same question on his or her mind: How can I lower marketing costs but still generate leads?
Reducing marketing costs without screwing up your ability to grow is easier than you might think.
Here are five ways to do that.
1. Eliminate waste.
Over the years I’ve looked [...]
HOT READS FOR THE PRACTIONER
Title: Our Iceberg is Melting
Competency: change management
Who benefits: hard to say
Consultant Usage: none
What’s it about? Have you ever noticed how book reviewers typically have three responses to a book? They praise it highly. Or they describe the book neutrally. Or they damn it with faint praise. At least that is the [...]
The other day I read an article in the New York Times with the fascinating title: “Dieting? Put Your Money Where Your Fat Is.” It’s about “diet bets.” A diet bet is an arrangement “in which those seeking to lose pounds give themselves a new incentive: money. If they don’t lose more weight than the [...]
“The only way to get rid of a temptation is to yield to it..”
Oscar Wilde
I bet you can’t stop reading the rest of this Blog as it contains a hint about becoming more effective at resisting temptation.
Still reading?
THE MARSHMELLOW TEST
We know a lot about delayed gratification from the classic “marshmellow” study by Walter Mischel [...]
Working in human systems is full of landmines and individual triggers. It makes serving in any professional helping role much more than just mastering the technical aspects of “help”. For many years some groups (OD consultants, coaches, therapists and others) have worked with, and tried to include in their development, the concept of “use of [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about how to find ways learn more [...]
One night a week I teach video editing at a local community college. Recently a student found out about my day job in the SEO business and the first question they asked was:
What are the magic words I need to put on my website to make it ‘Number One on Google’?
I have been asked [...]