When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing. The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine.
The concept is fairly simple. When people search online they tend to type in not a single word but [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about what to leave off your resume, [...]
At first glance, the title of this article might seem ludicrous. What growing business doesn’t need more leads? The key to the title question is the word “generate”.
In my experience, both business owners and marketers tend to focus marketing efforts almost exclusively on lead – or traffic – generation. No doubt this is an important [...]
HOT READS FOR THE PRACTIONER
Title: The Top Ten Leadership Books of All Time
Competency: self-development
Who benefits: self
Consultant Usage: list might be useful to pass on to clients or customers
What’s it about? As you may recall, last week I thought my tolerant bosses might fire me for writing about a book that wasn’t exactly related to this [...]
If time is money and cash is king, then where does that leave Twitter?
The media tells us social media sites are where we need to be, but does all the time and effort you spend translate into new business or higher customer retention?
If you’re a high-tech firm that has derived tangible business benefits from your [...]
Karen is caught in the Boss Trap. Her company promoted her to Team Leader because she was a top performer in her marketing analyst position. But she hates the job and wants to get out.
It could be too late. Too many companies promote people to management based on their performance as something else. Then they [...]
“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.”
Jane Howard
It seems intuitive that being around co-workers, friends and family members who are happy should “rub off” on us. We even call this “emotional contagion.”
New research based on [...]