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Simple Techniques to Boost Response in Promotional Copy (part 3 of 3)

Here’s the final 3 “How to Invoke Response” tips from the blog entry I started on April 21st.
How to Invoke Response Tip #7: Don’t expect miracles with one message.
Say it in different ways, and say it multiple times.
As kids we knew this well. When we were really little, we’d break our parents down by continually asking [...]

[ More ] May 19th, 2009 | Comments Off | Posted in B2B Marketing |

Your manners could make you

When I was growing up, good manners were expected. Today they can be a competitive advantage.
That’s no joke. Today recruiters can generate a battalion of applicants for every opening. You need a way to stand out from the crowd. Having good manners might do the trick.
A couple of summers ago my grandsons came to visit. [...]

[ More ] May 19th, 2009 | Comments Off | Posted in Career & Mentoring |

Leadership Lessons from Ajax the Seeing Eye Dog #2

“You can observe a lot just by watching.”
Yogi Berra

Our new guide dogy puppy Ajax is now 9-weeks old and continues to provide valuable insights about leading (and being led).
Ajax seems to be in three modes right now:
1. Mischievous-Kinetic:  He makes rapid decisions, moves rapidly without considering consequences, runs into obstacles in front of him (literally), [...]

[ More ] May 17th, 2009 | Comments Off | Posted in Leadership & Wellness |

Retailers Use SEM & Email, and So Should You

Sometimes it helps to look beyond our own industries to discover what marketing tactics others are using successfully. According to an OMMA research brief, a recently published Forrester report, called Retailing Online 2009: Marketing Report, provides a good opportunity to do that. 
Amidst all of the data included in the report, two things have real significance [...]

[ More ] May 15th, 2009 | Comments Off | Posted in B2B Marketing |

5/14/09: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about using Twitter in your job search, [...]

[ More ] May 14th, 2009 | Comments Off | Posted in Career & Mentoring |

It’s Only Politics If You Think So

“Being politically savvy is a good hedge against unemployment.”  B. Bradley
HOT READS FOR THE PRACTIONER
Title: Survival of the Savvy: High-Integrity Political Tactics for Career and Company Success
Competencies: building strategic relationships, interpersonal effectiveness, political skills, influence skills
Who benefits: people who struggle with “office politics” or need to develop political skills at work
Consultant Usage: coaching, career development, [...]

[ More ] May 13th, 2009 | Comments Off | Posted in Leadership & Wellness |

Learning from my Uncle Pat

When the Great Depression hit with gale-force economic winds, it swept away many visions of the future. Some of those dreams belonged to my mother and her brothers and sister.
Before the Great Depression, their father had thriving businesses. Life was good. Prospects were unlimited.
After the Great Depression hit, my grandfather’s business was gone. He went [...]

[ More ] May 12th, 2009 | Comments Off | Posted in Career & Mentoring |

Leadership Lessons from Ajax the Seeing Eye Dog #1

“Everyone takes the limits of his own vision for the limits of the world.”
Arthur Schopenhauer

My wife and I are back “seeing” things differently again as we begin the journey with our new 8-week beautiful black lab guide dog puppy we are raising for the blind.
Well, I’ve continued to learned a lot about “seeing” through some [...]

[ More ] May 10th, 2009 | Comments Off | Posted in Leadership & Wellness |

5/8/09: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about looking good on the web, getting [...]

[ More ] May 9th, 2009 | Comments Off | Posted in Career & Mentoring |

Building a Word-of-Mouth Link Campaign

In my last article I talked about inbound links and how, rather than just putting links onto random websites, it would be better to create what I call a word-of-mouth link campaign. In a word-of-mouth link campaign, instead of just going for a large volume of links, the focus is on creating links that will [...]

[ More ] May 8th, 2009 | Comments Off | Posted in B2B Marketing |