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Maybe I Don’t Hate Flash After All

If you’ve been reading this blog long enough, you probably know that Flash is not my favorite homepage element. There’s plenty of evidence to show that it’s a bad idea for several reasons.

Most website visitors don’t read Flash messages.
The motion distracts visitors from other – more important – elements on your page.
Business-to-business website users tell [...]

[ More ] May 6th, 2009 | Comments Off | Posted in B2B Marketing |

Edgar Shines

HOT READS FOR THE PRACTIONER
Title: Edgar Schein
Competencies: leadership skills, team building, talent management, organizational consulting skills, career-consulting skills, process consulting skills, group facilitation skills
Who benefits: leaders, team leaders, organizational consultants, career development consultants/counselors, mentors, executive coaches, group process consultants
Consultant Usage: any professional consultant working on people, culture, career, team issues should be knowledgeable about the [...]

[ More ] May 6th, 2009 | Comments Off | Posted in Leadership & Wellness |

Simple Techniques to Boost Response in Promotional Copy (part 2 of 3)

Continuing with the blog entry I started on April 21st, here are  3 more “How to Invoke Response” tips.
How to Invoke Response Tip #4: Include a P.S.
Believe it or not, studies have shown that the P.S. portion of a message is the most read and recalled.
I understand this can be an especially hard concept to [...]

[ More ] May 5th, 2009 | Comments Off | Posted in B2B Marketing |

4/30/09: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about analyzing why you didn’t get hired, [...]

[ More ] May 5th, 2009 | Comments Off | Posted in Career & Mentoring |

Snooze to Learn More

“You don’t get anything from sleep but a dream.”
Don King

People can maximize their brain capacity to learn by getting enough sleep.  But the amount could determine not just how well you live but how long you live.  How just how much sleep do you need to learn and be healthy?
OPTIMUM SLEEP TIME
A new study by epidemiologist [...]

[ More ] May 5th, 2009 | Comments Off | Posted in Leadership & Wellness |

One Successful Job Search

Many newspapers and web sites are running “how I found a job” features these days. One of them is the Kansas City Star. Normally, I figure you can find these stories on your own, but the Star just ran a great one titled, “How I Got the Job: Rod Stearns, 60.”
This one just had all [...]

[ More ] May 5th, 2009 | Comments Off | Posted in Career & Mentoring |