If you’re a B2B marketer who is still sending out graphics-heavy e-mails, here’s something to consider: nearly two-thirds of the high-level decision makers in corporate America –- you know, the people that you’re trying to reach — probably can’t read your e-mails!
You see way back in 2007, 64% of these decision makers were already telling [...]
“Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance, or a stranger. .”
Franklin P. Jones
Cigarettes in the United States all come with health warning labels on boxes—perhaps vendors should do the same in marketing and selling multi-rater assessments that are so commonly used by coaches, consultants and organizational practitioners. These [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about myths about climbing the ladder, getting [...]
HOT READS FOR THE PRACTIONER
Title: Diversity: Leaders Not Labels
Competencies: self-development, diversity skills, leadership skills
Who benefits: individuals in the workforce or going to enter the workforce
Consultant Usage: as a coach or career development specialist — useful as a book to recommend to others
What’s it about? I had not read a book on the topic of diversity [...]
This last week I talked to three different people who are in jobs they want to leave. All three have tested the job market waters and decided to stay put for now.
That’s a common position these days. Here’s some advice for you or someone you care about who is hanging on while waiting for the [...]
“They say ‘practice” makes perfect.’ Of course, it doesn’t. For the vast majority of golfers it merely consolidates imperfection.”
Henry Longhurst
The phrase, “leverage your strengths” has become commonplace in the language of talent development positive psychology. By now you pretty much want to believe that the secret of success is to become more of who you [...]
Curious about how other business-to-business marketers are investing marketing dollars in 2009? Here is some info that will interest you. This comes from a study, “B-to-B Marketing in 2009: Trends in Strategies and Spending,” conducted at the end of 2008 by MarketingProfs and Forrester Research. The study surveyed 656 marketing management pros in a variety [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about telephone interviews, learning to let go [...]
HOT READS FOR THE PRACTIONER
Title: The Organization of the Future 2: Visions, Strategies, and Insights on Managing in a New Era
Competencies: visionary leadership, entrepreneurial leadership, financial leadership, driving strategic direction, managing change
Who benefits: leaders at all levels of an organization, students of organizations, organizational consultants
Consultant Usage: important book to stay current in the field of [...]
It was a little more than a decade ago that I heard the term “personal branding” for the first time. Tom Peters used it in an article titled “The Brand Called You” that appeared in Fast Company magazine in 1997. I didn’t think much about it at the time.
A few years Peter Montoya interviewed me [...]