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Why Website Owners Should Care About Trademarks

Quick survey: When you’re searching for that perfect domain name — easy to type, easy to remember — do you:
a) Never factor trademarks into your domain name search
b) Sometimes consider trademarks, but only if the domain name you want looks and/or smells like a well-known trademarked name
c) Always perform an exhaustive search in the USPTO trademark database [...]

[ More ] August 18th, 2009 | Comments Off | Posted in B2B Marketing |

Leadership Lessons from Ajax the Seeing Eye Dog #11: What Causes the Most Stress for You?

“I try to take one day at a time, but sometimes several days attack me at once.
 
Jennifer Yane

One of the things we watch for in raising our guide dog puppy named Ajax is what might cause him stress.  In the last few weeks we have introduced him to “open stairs” that he seems very [...]

[ More ] August 16th, 2009 | Comments Off | Posted in Leadership & Wellness |

8/13/09: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about lots and lots of job boards, [...]

[ More ] August 13th, 2009 | Comments Off | Posted in Career & Mentoring |

You bought what???

HOT READS FOR THE PRACTITIONER
Title: Predictably Irrational
Competencies:  marketing and sales, customer service, finance, decision-making, judgment, self-development
Who benefits: should be considered mandatory for anyone in marketing and sales and customer service, could be beneficial to almost anyone
Consultant Usage: training in marketing and sales, customer service; background material for health and financial consultants; some leadership and management [...]

[ More ] August 12th, 2009 | Comments Off | Posted in Leadership & Wellness |

Time for Rest and Reflection

Reflection is in the air. Last week, Mike Henry posted a fine piece titled: “Three Reasons Why Leaders Fail to Reflect.” This week, I saw two more posts on related topics.
Personal MBA asked “Are You Trying to Be a Robot?” And, at the Practice of Leadership, George Ambler advised us to leave some unscheduled time [...]

[ More ] August 11th, 2009 | Comments Off | Posted in Career & Mentoring |

Leadership Lessons from Ajax the Seeing Eye Dog #10: Morning Risers and Performance

“I have never taken any exercise except sleeping and resting.”
Mark Twain

Ajax, our guide dog puppy in training is an early riser.  As a result we tend to be getting less sleep than we would really like.  Yes, raising a guide dog puppy is a lot like raising infants.
We wish Ajax was more of a “night [...]

[ More ] August 9th, 2009 | Comments Off | Posted in Leadership & Wellness |

8/6/09: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about grit, how to avoid becoming a [...]

[ More ] August 6th, 2009 | Comments Off | Posted in Career & Mentoring |

Smart People (and Powerful Countries) Can Make Bad Decisions

HOT READS FOR THE PRACTIONER
Title: Blunder
Competencies: self-development, leadership, adaptability, stress 
Who benefits: leaders, managers, professionals, those seeking personal growth
Consultant Usage: great material for incorporation into leadership training, any feedback situation, must read for executive coaches
What’s it about? I am overjoyed.  This is my second “don’t miss” book on my summer reading list (see earlier review [...]

[ More ] August 5th, 2009 | Comments Off | Posted in Leadership & Wellness |

Of mousetraps and careers

Ralph Waldo Emerson was a giant of American letters. He was an essayist, philosopher, poet, and leader of Transcendentalist movement of the early 19th century. But the quotation that most people associate with Emerson is this one.
“If a man build a better mousetrap, though he live in a cottage, deep in the woods, the world [...]

[ More ] August 4th, 2009 | Comments Off | Posted in Career & Mentoring |

Marketing Lessons from a 14-Year-Old Girl

I admit it, I wasn’t a big fan of social media marketing, that is, until yesterday.
Yesterday is the day I realized how much I can positively influence my 14-year-old, boy-crazy niece who lives 500 miles away from me, and yesterday is when I realized how much my 14-year-old niece is like everybody else us marketers set [...]

[ More ] August 4th, 2009 | Comments Off | Posted in B2B Marketing |