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3 DOs and 3 DON’Ts When Announcing a Product Release

There’s a right way, and an extremely wrong way, to tell your customers about a new release of software.
The right way greases the upgrade wheels, clearly describing the added value customers will gain, while at the same time reinforcing their decision to trust you to deliver them a high-quality product.
The wrong way seriously undermines your [...]

[ More ] September 1st, 2009 | Comments Off | Posted in B2B Marketing |