Expect Search Marketing Results to Slow
While overall search volumes continue to grow, the all-important conversion rates are slowing. Why? Because people are cautious.They’re buying fewer goods. They’re searching more for information or education. What can a marketer do? Focus on the things you can control — ads, campaigns, landing pages, your website.
Wagging the Long-Tailed Dog: Search Behavior & the Economy [via SearchEngineLand]
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