Free Shipping a Must in this Economy?
Consumers are telling researchers that free shipping is a critical buying factor these days. In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would switch to a site that offers free shipping. The LA Times found that nearly 80% of consumers are more likely to shop with an online merchant who offers free shipping than one who doesn’t.
Is Free Shipping a Must in this Economy? [via FutureNow].
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