How to Reduce Your Media Costs by 20%
With a huge excess supply in media available, many marketers who were formerly forced to buy media on a cost-per-impression (or CPM) basis now find media firms ready to talk about pay for performance (or cost per lead). Gary Kreissman presents a 5-point approach to performance buying and a way to shave serious dollars off your media bill.
How the Recession Makes You Royalty [via MediaPost].
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