Increase Quality Scores & Reduce Costs on Pay-Per-Click Advertising
Pay-per-click advertising (PPC) is basically an auction system where advertisers bid for the best ad positions – the most coveted of which are on the first page. But price alone isn’t all that counts, especially on Google.
Quality scores greatly affect the price you’ll pay for a top position. These scores are the search engines’ attempt to rate how good your campaign is in terms of its relevance to the searcher. The better your quality score, the less you’ll pay for a given position.
As an added bonus, advertisers with high quality scores generally get more qualified visitors clicking on their ads. Lower costs AND better prospects. Double win!
David Szetela offers three best practices to help you achieve a good score.
Those Mysterious Quality Scores: Fundamentally Simple [via SearchEngineWatch.com]