Today I’d like to continue a discussion I started in my last blog post: “Marketing to the Human Psyche.”
To recap, neural scientists have discovered a link between social needs and survival, a link which could trigger prospects to react to our marketing efforts as if we were a rabid dog.
I know what you’re [...]
Debbie was little then. But she already had the radiant smile that would inspire her high school classmates to name her: “Girl most likely to get her picture on a Wheaties box.”
It was after church, and Debbie was charming anyone who came in range. I was acting the role of proud parent. One well-dressed older [...]
I’m a huge fan of Ruby on Rails because of how fast it enables techies to get a new project out the door and into the hands of users. For non-programmers Ruby on Rails is a development framework brought to you by 37Signals that powers some of your favorite sites, like Basecamp, Twitter, LinkedIn and [...]
My last post was about doing the easy stuff that you’ve been putting off just because you don’t have all the answers or a grand plan. I decided it was time to eat some more of my own dog food and take a look at my incomplete projects.
The shot above is from my active projects [...]
“Take care of your body. It’s the only place you have to live.
Jim Rohn
OK, in the interest of full disclosure I’ve added a few pounds in the last few years around the middle like many Americans. So I’m entitled a bit to comment on the growing issue of the cost to organizations of leaders and [...]
I’m a huge fan of Ruby on Rails because of how fast it enables techies to get a new project out the door and into the hands of users. For non-programmers Ruby on Rails is a development framework brought to you by 37Signals that powers some of your favorite sites, like Basecamp, Twitter, LinkedIn and [...]
From the week of October 26
LA Selects Google Email
Los Angeles became the largest city in the nation to outsource its email system to Google. It will be moving 30,000 city employees to Google’s so-called cloud over the coming year. Contract value is $7.25 million. Read more at the LA Times.
Google Testing Social Search
Google Social Search [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about workplace myths, going back to school, [...]
HOT READS FOR THE PRACTITIONER
Title: The Prodigal Executive
Competency: coaching
Who benefits: executive coaches, senior managers and executives
Consultant Usage: executive coaching
What’s it about? Let me begin with a disclaimer. The author, Bruce Heller, is a good friend. Bruce is an executive coach. Been one for 15 years. I have to share an image with you. He is [...]
When Henry Heinz got started, people didn’t buy horseradish or relish or pickles or other preserved foods in stores. They made them at home. And they were skeptical about any preserved food made anywhere else.
There was good reason for that distrust. Much commercial preserved food was awful. Some was even poisonous.
That gave Henry Heinz two [...]