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What is a Long Tail and What Does It Have to Do with Keywords?

When it comes to researching and selecting keywords you will often hear the term “Long Tail” and it can be confusing.  The name for “Long Tail” searches is credited to Chris Anderson, the editor of Wired Magazine.
The concept is fairly simple. When people search online they tend to type in not a single word but [...]

[ More ] March 5th, 2009 | Comments Off | Posted in B2B Marketing |

3/5/09: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about what to leave off your resume, [...]

[ More ] March 5th, 2009 | Comments Off | Posted in Career & Mentoring |

Do You Really Need to Generate More Leads?

At first glance, the title of this article might seem ludicrous. What growing business doesn’t need more leads? The key to the title question is the word “generate”.
In my experience, both business owners and marketers tend to focus marketing efforts almost exclusively on lead – or traffic – generation. No doubt this is an important [...]

[ More ] March 4th, 2009 | Comments Off | Posted in B2B Marketing |

I’m baaack!

HOT READS FOR THE PRACTIONER
Title: The Top Ten Leadership Books of All Time
Competency: self-development
Who benefits: self
Consultant Usage: list might be useful to pass on to clients or customers
What’s it about? As you may recall, last week I thought my tolerant bosses might fire me for writing about a book that wasn’t exactly related to this [...]

[ More ] March 4th, 2009 | Comments Off | Posted in Leadership & Wellness |

Are you a high-tech firm that Twitters for profit?

If time is money and cash is king, then where does that leave Twitter?
The media tells us social media sites are where we need to be, but does all the time and effort you spend translate into new business or higher customer retention?
If you’re a high-tech firm that has derived tangible business benefits from your [...]

[ More ] March 3rd, 2009 | Comments Off | Posted in B2B Marketing |

The Boss Trap

Karen is caught in the Boss Trap. Her company promoted her to Team Leader because she was a top performer in her marketing analyst position. But she hates the job and wants to get out.
It could be too late. Too many companies promote people to management based on their performance as something else. Then they [...]

[ More ] March 3rd, 2009 | Comments Off | Posted in Career & Mentoring |

Are You Happy With Your Social Network? Part I

“Call it a clan, call it a network, call it a tribe, call it a family.  Whatever you call it, whoever you are, you need one.” 
Jane Howard

It seems intuitive that being around co-workers, friends and family members who are happy should “rub off” on us.  We even call this “emotional contagion.”
New research based on [...]

[ More ] March 1st, 2009 | Comments Off | Posted in Leadership & Wellness |

Passionate People: Get What You Deserve, Become a Career Renegade!

We had just finished putting on our full-body suits, our BCDs, weight belts and air tanks. The waves were about 4 feet tall as we waddled out with what felt like a ton of gear on our backs. Given our experience, 4 feet is high but we noticed the waves are coming in groups of 5, [...]

[ More ] February 28th, 2009 | Comments Off | Posted in Productivity |

Featured Blog: Patrick Rhone and His Journal

This is the first post of many over the coming months as part of an ongoing attempt to help shed more light on bloggers who aim to help you get more done and reach your goals. If you’d like to suggest a blog, check out my original post “How to Help Great Productivity Blogs Get Discovered” and leave a [...]

[ More ] February 28th, 2009 | Comments Off | Posted in Productivity |

Ask The Readers: Can You Disconnect And Still Be Productive?

I hope everyone out there in the US enjoyed their Thanksgiving holiday! Many of us enjoyed a 4 day weekend away from work or our normal responsibilities. As for me, I spent all but about an hour completely disconnected from the Internet world. The greatest part was that there weren’t any of those nervous ticks that I might have expected. [...]

[ More ] February 28th, 2009 | Comments Off | Posted in Productivity |