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How to Build a Loyal E-Mail Following

Following up on the blog entry I started on January 6th, today I’d like to wrap up my e-mail marketing tips with six ideas to help build a loyal e-mail following.
Build a loyal e-mail following tip #1: Be practical.
How many times have you read an article in an e-newsletter and thought “OK, now what do [...]

[ More ] January 20th, 2009 | Comments Off | Posted in B2B Marketing |

Preparation of a Hero

The moment was so dramatic that it’s tempting to just play it over and over. That’s pretty much what the media have been doing with “”Sully Sullenberger and his miracle landing of flight 1549.
If all you see is the miracle, you miss another story. It’s the story of how a boy from Denison, Texas became [...]

[ More ] January 20th, 2009 | Comments Off | Posted in Career & Mentoring |

Leaders Can Cause Bad Hair Days…..

When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion” 
Dale Carnegie

Ever reflect on your way home from work why you are in such a bad mood?
Despite a lot of press about how bad moods at work can be attributed to leader’s behavior, there is little research to [...]

[ More ] January 18th, 2009 | Comments Off | Posted in Leadership & Wellness |

Looking at Statistics Part 1: Hits and Visitors

One of the great things about web marketing is the ability to measure and track what people are doing. This means you don’t have to guess at what’s working and not working.
I thought I would start the new year with a back-to-basics look at website statistics. These statistics are available from analytics applications – such [...]

[ More ] January 15th, 2009 | Comments Off | Posted in B2B Marketing |

1/15/09: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about HR secrets, productivity, figuring out what [...]

[ More ] January 15th, 2009 | Comments Off | Posted in Career & Mentoring |

Liars and Outliers

HOT READS FOR THE PRACTIONER
Title: Outliers
Competency: self-development, coaching talent (especially those entering the workforce), performance evaluation, career management
Who benefits: those seeking upward mobility
Consultant Usage:coaching job seekers/career management/underperformers
What’s it about?  I am not a numbers guy.  The numbers guy for this Blog posts his numbers on Monday.  I like his numbers.  Sometimes they give me goose [...]

[ More ] January 14th, 2009 | Comments Off | Posted in Leadership & Wellness |

Passionate People: Get What You Deserve, Become a Career Renegade!

We had just finished putting on our full-body suits, our BCDs, weight belts and air tanks. The waves were about 4 feet tall as we waddled out with what felt like a ton of gear on our backs. Given our experience, 4 feet is high but we noticed the waves are coming in groups of 5, [...]

[ More ] January 14th, 2009 | Comments Off | Posted in Productivity |

How to Waste Money on Marketing – Lessons from Microsoft

It must be nice to have so much money to spend on marketing that you don’t need to worry about whether or not your efforts actually accomplish anything.
Take Microsoft for example. In Monday’s Wall Street Journal there was an insert that was designed to look like a marked-up draft of a letter on Microsoft letterhead. [...]

[ More ] January 14th, 2009 | Comments Off | Posted in B2B Marketing |

How to get better

Several books and articles have recently appeared offering advice on how to achieve excellence. Others suggest that they will help you succeed in life.
My goal is more limited. I just want to give you a way to improve performance in an area that matters to you.
I do not offer something that takes no effort and [...]

[ More ] January 13th, 2009 | Comments Off | Posted in Career & Mentoring |

More Talent Management Facts #4

Another addition of leadership and talent management “facts” from all over the world. Some intuitive and some not….what do you think?
1. CO2 Partners in a recent 2007 internet survey of over 3,000 employees (90% middle to senior managers) found a supervisor as a source for workplace advice by 11%.  More workers relied on a peer [...]

[ More ] January 11th, 2009 | Comments Off | Posted in Leadership & Wellness |