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Making Marketing Happen – Are Baby Steps Better?

I’ve been thinking a lot lately about what keeps good business owners from running a good marketing program. Based on my double-digit years of marketing experience, I feel comfortable in saying that the real reason most companies have less than stellar marketing results is not because of lack of knowledge – anyone can get that.
And [...]

[ More ] December 10th, 2008 | Comments Off | Posted in B2B Marketing |

Quick Pick-Me-Ups

Times are tough. And that means that there are loads of things that can get you down.
Maybe you just opened your 401(k) statement. Or maybe you or a friend or family member got laid off. Or maybe you’re worried about what would happen if it was you.
Despite all the things that can get you down, [...]

[ More ] December 9th, 2008 | Comments Off | Posted in Career & Mentoring |

Work May Make Your Crazy

“Stress is nothing more than a socially acceptable form of mental illness”
Richard Carlson

News alert (in case you might have not known already) — Work-related stress can be a direct cause of clinical depression and anxiety among employees.
In our own personal stress and health assessment called StressScan we measure the hard driving. competitive and achievement oriented [...]

[ More ] December 7th, 2008 | Comments Off | Posted in Leadership & Wellness |

Featured Blog: Patrick Rhone and His Journal

This is the first post of many over the coming months as part of an ongoing attempt to help shed more light on bloggers who aim to help you get more done and reach your goals. If you’d like to suggest a blog, check out my original post “How to Help Great Productivity Blogs Get Discovered” and leave a [...]

[ More ] December 5th, 2008 | Comments Off | Posted in Productivity |

12/5/08: Top Career Posts this Week

Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about a powerful job search tool that [...]

[ More ] December 5th, 2008 | Comments Off | Posted in Career & Mentoring |

Website Extras – What Brings Visitors to Your Site?

Ninth in a series of articles on SEO and website marketing appearing every Thursday.
Why should people come to your website?  No seriously, what is the answer to this question?
If the only answer that you can come up with is “to buy things from our company” and/or “to find out more about our company” then you [...]

[ More ] December 4th, 2008 | Comments Off | Posted in B2B Marketing |

Momentor hosts the 2nd edition of the Carnival of Personal Development

Hello! to all our readers out there. Momentor has joined the Carnival of Personal Development. The first edition of the Carnival of the Personal Development was held last December 1st. As the host of the carnival blog’s second edition scheduled on the 16th of December, we would like to invite all [...]

[ More ] December 3rd, 2008 | Comments Off | Posted in Career & Mentoring |

Calling All New Leaders

HOT READS FOR THE PRACTIONER
Title: Leadership Transitions Version 3.0
Competencies: self development, leadership, numerous managerial competencies
Who benefits: leaders in transition
Consultant Usage: coaching/training tool
What’s it about? In less than six weeks the US will have a new President.  The changing of the guard, the transition, is likely to be unlike any we in the US have seen [...]

[ More ] December 3rd, 2008 | Comments Off | Posted in Leadership & Wellness |

Nine Ways to Know It’s Time to Expand Your Marketing

By now you’ve probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let’s face it. Marketing in a recession is not right for all companies.
How do you know if it’s right for you?
Here are nine triggers that should make [...]

[ More ] December 3rd, 2008 | Comments Off | Posted in B2B Marketing |

Don’t Let Length Dictate When You’re Done Writing

When I work with clients, I sometimes find they worry more about the length of the copy rather than what’s in it.
I guess we all have some preconceived notion about what a finished piece will look like, and I fully appreciate that people today are super busy, but if length is the primary motivator when [...]

[ More ] December 2nd, 2008 | Comments Off | Posted in B2B Marketing |