This is the first in a series of articles exploring online lead generation for B2B marketers. New articles will appear on Wednesdays.
Many conventional marketers will tell you that online lead generation is an okay way to spend extra marketing money but it doesn’t replace the tried and true tactics of offline marketing.
I will tell you [...]
Here’s the kind of marketing mistake that really makes you wonder “what are they thinking”.
It should come as no surprise to anyone in marketing – especially not the people at Cisco – that email marketing messages MUST include a way for the recipient to unsubscribe from the list. And it doesn’t take a whole lot [...]
No matter how firmly we believe that marketing is critical in an economic downturn, it’s inevitable that some budgets will get cut. If yours is one, Heidi Cohen, writing on the ClickZ Network, has a few suggestions for proactively dealing with a budget cut. Her suggestions fall into two categories: 1) determine your current business [...]
According to industry analysts at Gartner, while IT spending growth will slow in 2009, it’ll be nothing like what we saw in the dot.com bust. Some of this is due to massive reductions that took place in the early 2000s, but Gartner feels that a shift in IT’s position to “active business partner” will help [...]
No doubt you’re under pressure to justify your marketing spend right now. MarketingSherpa is conducting a webinar on Thursday October 30 to address:
How to justify your marketing budget
Budget tactics for the current economic downturn
Skills you will need to advance prospects through the sales cycle
The Marketer’s Delimna: Justifying Marketing Spend in a Tough Economy.
There are plenty of “top ten type” lists on how to market in the economic meltdown — and we’ll no doubt see many more. Not all of these lists offer new and exciting ideas. In fact, most of them overlap greatly. That’s because the ideas are sound. And you never know which list will be [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about getting feedback when you’re turned down [...]
Workforce Management just ran an article titled “Why Business Can’t Write—and What to Do about It.” Here’s the teaser copy.
“In today’s business environment, writing savvy helps to drive deals and cement relationships, perhaps more than ever before, corporate training and human resource leaders say. But U.S. employees appear to be falling short when it comes [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about handling interview questions, second-guessing career choices, [...]
Elaine was one of my first career coaching clients. It was early in our relationship that she gave me a big insight.
Elaine wasn’t happy in her first job out of college. She wanted a change. I suggested to her that she imagine an ideal day five years in the future.
Her shoulders slumped. “That’s what all [...]