At a party last weekend, I spent some time talking to a young man whose company was contemplating layoffs. One of my coaching clients wants to talk about what she and her husband should do if his company cuts his hours and his pay.
There are a lot of people in similar situations. Maybe you’re one [...]
I was at a dinner party the other day and observed the following fascinating exchange (names have been changed to protect the innocent ):
Cheryl is enjoying her wine and poking away at her Blackberry when she notices her acquantance Jude had just arrived. Cheryl gets up and walks over to Jude. They greet eachother with a hug’s and hello’s. Jude asks, “Hey! How [...]
Eighth in a series of articles on SEO and website marketing appearing every Thursday.
We have talked about what is important for search engines but it is also important to talk about what is important to customers. Anyone who comes to your website is a customer or a potential customer.
There are three things that are [...]
As more and more marketers are discovering, press releases are a good way to increase your website traffic without much in the way of out-of-pocket costs. But with an average of more than 2000 press releases issued every business day, you’ve got to do more than just write a release. Sarah Evans has some good [...]
“I have to exercise in the morning before my brain figures out what I’m doing.”
Marsha Doble
Do you ever wonder if leaders are losing their mind based on the stupid decisions or actions they tend to make? Maybe the phrase “losing it” really has some scientific backing.
Indeed, all of us actually start to lose brain [...]
Consumers are telling researchers that free shipping is a critical buying factor these days. In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would switch to a site that offers free shipping. The LA Times found that nearly 80% of consumers are more likely to shop [...]
For anyone who asks me where to get started with web analytics, I recommend Google Analytics. It’s free, it’s comprehensive enough for most web owners, and it’s very intuitive. It also – I’m constantly reminded – tends to filter information in ways that don’t always allow the complete story to show through. This bothers some [...]
When the economy is soaring, some businesses can get by without too much marketing. Such is not the case in bad times. Take the housing market for example. When things were hot, house and trade suppliers had all the business they could handle. Now they’re scrambling and web marketing looks good. It’s a relatively inexpensive [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about alternative places to network, focusing your [...]
It is my observation that writers of niche blogs have a fairly predictable shelf life. Most non-news-telling bloggers that see some early successes last a good 2-3 years before they stop posting. Most of the time the value posts are made within the first 12 months and it goes downhill from there. (Side tip: whenever you discover a new blog [...]