For technology marketers, there is some interesting and useful information in the Social Media Research Study, 2008 conducted by InformationWeek. The term “social media” includes social networks, professional online networks, and user groups & forums.
Here are some highlights I discovered during a B2B magazine presentation called “The Hottest New Media Apps [...]
It’s hard to keep an Aussie down, and a November surge in consumer confidence among Australians could be good news for companies selling to this market.
Aussie Consumer Confidence Up Despite Economic Meltdown [via The National Business Review].
HOT READS FOR THE PRACTIONER
Title: The Paradox of Choice: Why More Is Less
Competencies: self development, time management, decision making
Who benefits: individuals with an open mind and a slightly philosophical bent
Consultant Usage: limited use for coaches and time management trainers
What’s it about? A few weeks ago I did a posting about time management. I am wise [...]
I have a confession to make. Actually, I’m pretty sure most lovers of GTD have a similar confession, but first I need to start by expressing some assumptions about most of us who are reading this right now (and feel free to challenge any of these via comments).
Most of Us…
Most of us have read Getting [...]
In my November 4th post, I offered up 3 e-mail tips to help entrepreneurs better connect with their prospects. Here’s the remaining 4 tips from this two-part story….
Mining for New Business Tip #4: Move Past the Techie Language to Demonstrate Tangible Business Benefits
Gone are the days when people would jump on the latest technology “just [...]
Sounds counterintuitive to even think about increasing prices at a time when people are cutting back on buying, but sometimes you have no choice. Rising costs, for example, will make you choose between a price increase or a profit decrease. Will a price increase cause people to stop buying from you? Not if they see [...]
I check out several newspapers around the country, looking for interesting articles. Last Saturday I found one in the Arizona Republic. The headline was “School encourages future dealers to entertain.”
That was enough to get me reading the story about a school for casino dealers. But what really got me thinking was the following:
“Cosmo Raymond says [...]
A new report from Google takes some of the mystery out of search engine optimization. This is not a tool for SEO professionals – or anyone charged with getting good positions on Google. It’s way too basic for that. But it is a handy way for the uninitiated to get a quick overview of the [...]
“There’s a world of difference between truth and facts. Facts can obscure the truth.”
Maya Angelou
The leadership and talent management “facts” just keep coming. In fact (no pun intended), thanks to some readers, I now have even more to share with you!
1. Hay Group, a global management consulting firm in a recent study discovered that among 75 [...]
According to Dr. Gary Lilien, who co-wrote a 2005 report titled “… Does Proactive Marketing during a Recession Pay Off?”, companies must have three characteristics to succeed by increasing marketing in a financial crisis:
An emphasis on marketing within the company.
An entrepreneurial culture – the nerve to do it.
Money.
Should You Up Your Marketing During a Recession? [...]