When the economy is soaring, some businesses can get by without too much marketing. Such is not the case in bad times. Take the housing market for example. When things were hot, house and trade suppliers had all the business they could handle. Now they’re scrambling and web marketing looks good. It’s a relatively inexpensive [...]
Every week I check dozens of “career” blogs and other online publications, looking for things that will help you find a job, get promoted, develop your skills, and keep everything in perspective and balance. Here’s the pick of the lot for this week. I’m pointing you to items about alternative places to network, focusing your [...]
It is my observation that writers of niche blogs have a fairly predictable shelf life. Most non-news-telling bloggers that see some early successes last a good 2-3 years before they stop posting. Most of the time the value posts are made within the first 12 months and it goes downhill from there. (Side tip: whenever you discover a new blog [...]
For technology marketers, there is some interesting and useful information in the Social Media Research Study, 2008 conducted by InformationWeek. The term “social media” includes social networks, professional online networks, and user groups & forums.
Here are some highlights I discovered during a B2B magazine presentation called “The Hottest New Media Apps [...]
It’s hard to keep an Aussie down, and a November surge in consumer confidence among Australians could be good news for companies selling to this market.
Aussie Consumer Confidence Up Despite Economic Meltdown [via The National Business Review].
HOT READS FOR THE PRACTIONER
Title: The Paradox of Choice: Why More Is Less
Competencies: self development, time management, decision making
Who benefits: individuals with an open mind and a slightly philosophical bent
Consultant Usage: limited use for coaches and time management trainers
What’s it about? A few weeks ago I did a posting about time management. I am wise [...]
I have a confession to make. Actually, I’m pretty sure most lovers of GTD have a similar confession, but first I need to start by expressing some assumptions about most of us who are reading this right now (and feel free to challenge any of these via comments).
Most of Us…
Most of us have read Getting [...]
In my November 4th post, I offered up 3 e-mail tips to help entrepreneurs better connect with their prospects. Here’s the remaining 4 tips from this two-part story….
Mining for New Business Tip #4: Move Past the Techie Language to Demonstrate Tangible Business Benefits
Gone are the days when people would jump on the latest technology “just [...]
Sounds counterintuitive to even think about increasing prices at a time when people are cutting back on buying, but sometimes you have no choice. Rising costs, for example, will make you choose between a price increase or a profit decrease. Will a price increase cause people to stop buying from you? Not if they see [...]
I check out several newspapers around the country, looking for interesting articles. Last Saturday I found one in the Arizona Republic. The headline was “School encourages future dealers to entertain.”
That was enough to get me reading the story about a school for casino dealers. But what really got me thinking was the following:
“Cosmo Raymond says [...]