While overall search volumes continue to grow, the all-important conversion rates are slowing. Why? Because people are cautious.They’re buying fewer goods. They’re searching more for information or education. What can a marketer do? Focus on the things you can control — ads, campaigns, landing pages, your website.
Wagging the Long-Tailed Dog: Search Behavior & the Economy [...]
Geoff Colvin just wrote an article for Fortune titled: “Why Talent is Overrated.” Here is the intriguing teaser copy.
“The conventional wisdom about ‘natural’ talent is a myth. The real path to great performance is a matter of choice.”
The promise seems to be that you can become whatever you want to be. Really? I’d believe it [...]
From oDesk comes a great list of ten ways to do more with less. Not all of them are marketing related, but what the heck? We have to run our businesses too.
Budget Salvation! 10 Ways That Less Does More [via oDesk Blog]
HOT READS FOR THE PRACTIONER
Title: Managing personal, professional and organizational change
Competency: change management, self-development
Who benefits: individuals, managers and leaders, organizational consultants
Consultant Usage: coaching, training, intrapersonal reflection
What’s it about? I am writing this posting from Mexico, beachside, and I am not as current with recent events as I might be stateside. But I heard a rumor [...]
In my garage I have a toolbox with many different tools for example; I have a hammer, a few screwdrivers and pliers. It’s obvious that you want to use a hammer to put in a nail, but when it comes to removing a nail I don’t have to use the hammer. I could use the [...]
This is the first of a two-part series where I’ll dissect an actual e-mail solicitation crafted by a corporate-VP-turned-entrepreneur. Only the names have been changed. This e-mail I believe is highly representative: i.e. it’s a plain vanilla marketing message that falls flat in its attempt to land an introductory meeting with a busy IT [...]
When it comes to factors that contribute to the success (or failure) of a marketing program, few things rank higher than copywriting. Lots of people – especially non-marketing people – believe that no one reads text, but this is just wrong. And it’s been proven wrong over and over in multiple studies. We also see [...]
Fifth in a series of articles on SEO and website marketing appearing every Thursday.
The next time that you are looking at a web page, go up to the menu at the top of your browser and find the View pull down menu and from that select Source or Page Source. What will pop up is [...]
This is the fourth in a series of articles on Online Lead Generation for B2B companies appearing Wednesdays in this blog.
Say the words “search engine” and Google immediately comes to mind. That’s fair because, as last month’s ComScore report shows, 63.9% of all searches are conducted on Google. This is followed by Yahoo (20.2%), and [...]
“It ain’t what they call you, it’s what you answer to.”
W.C. Fields
Not succeeding at some things in live is one or our great “stretch lessons” for all of us. If you are a leader you can expect to fail a lot as it has been estimated that 50% just flat out don’t succeed in their [...]